Instagram is the portfolio most home owners check before calling an interior designer. A strong profile turns browsing into consultations.
Lead with finished spaces
Show completed living rooms, kitchens and wardrobes with clear photos and short reels. Add the location and a one-line scope so each post works as a mini case study.
Show the process
Short clips of measurement, material selection and installation prove quality and reduce buyer fear. They also give your sales team content to share on WhatsApp.
Use a consistent rhythm
Plan a monthly calendar with a mix of project showcases, process reels, client feedback and educational tips. Posting three to four times a week with a clear plan beats daily random posting.
Make it easy to enquire
Put your WhatsApp number or booking link in the profile, pin your best projects and answer comments and messages quickly.
Support with ads
Boost your best reels with small Meta campaigns aimed at your service area, and send enquiries to WhatsApp. Review what works every month and repeat it.